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Friday 01 July 2011
Tuesday 28 June 2011
A quick guide to social couponing via Mobile
Whether you’re a fan of rock music, just someone who likes Moroccan food or whether you’re a new parent, chances are there’s a special deal for you happening right now, somewhere in the social couponing galaxy. If you've seen one online ad offering you the best deals on burgers, wedding dresses or cupcakes in your area, then you've probably seen millions of them. Social couponing is now everywhere and leverages the existing social networks of shoppers into compelling word-of-mouth marketing for businesses.
Ultimately, brands are valued by the strength of their long term relationships, not their sales on any one particular day. With that said, social couponing is a great way to encourage community promotion, where slices of society who share similar wants / needs / interests purposefully circulate promotional information, for shared benefits. Social couponing is based on the principle that if a large number of people participate in a deal, retailers can then attract new customers with discounted sales to drive future purchases. It’s a relatively new way of marketing where consumers subscribe to daily deals services, share deals with their friends, and basically, enjoy getting more stuff for less money.
The impressive growth of Groupon - and Groupon clones offering huge discounts - has prompted a great deal of integration of social couponing in marketing plans the world over in 2011. While the corporates are not missing their opportunity to cash in; the biggest participants and biggest winners so far have been small businesses, for whom the attraction is the zero upfront cost for generating traffic to their stores.
Even if you’re new to this industry, it doesn’t take much effort to learn to navigate yourself around all the coupon pushing happening today. From a business perspective, essentially social coupons make long term sense if they are used to expose your brand to customers who would want to keep buying from you - which means you need to have a plan to convert the bargain-hunters into long term, loyal customers.
The group-buying industry is becoming a serious business and is expected to grow 138% to US $2.66 billion in 2011 and mobile commerce as a whole is expected to reach $31 billion by 2016, according to fresh stats from Forrester Research.
Small businesses are most of all often not equipped to handle the high pressures of daily deal coupon-driven traffic, and this volume challenge can prevent otherwise efficiently-run businesses from converting daily deal clients into brand patriots. GraphicMail has launched its turn-key mobile coupon program with a free mobile editor that lets you set up your promotions on a mobile page along with a QR-coded image, videos and advertising copy; pushing viewers via a link in an SMS to take interest in the rewards of using coupons. It is cheaper and faster to build than a mobile application or an entire mobile site, and consumer engagement can be measured instantly, even before the coupons are shared or redeemed. The best way to understand social couponing is to participate in it, and GraphicMail’s mobile tools make this a simple process.
Ultimately, brands are valued by the strength of their long term relationships, not their sales on any one particular day. With that said, social couponing is a great way to encourage community promotion, where slices of society who share similar wants / needs / interests purposefully circulate promotional information, for shared benefits. Social couponing is based on the principle that if a large number of people participate in a deal, retailers can then attract new customers with discounted sales to drive future purchases. It’s a relatively new way of marketing where consumers subscribe to daily deals services, share deals with their friends, and basically, enjoy getting more stuff for less money.
The impressive growth of Groupon - and Groupon clones offering huge discounts - has prompted a great deal of integration of social couponing in marketing plans the world over in 2011. While the corporates are not missing their opportunity to cash in; the biggest participants and biggest winners so far have been small businesses, for whom the attraction is the zero upfront cost for generating traffic to their stores.
Even if you’re new to this industry, it doesn’t take much effort to learn to navigate yourself around all the coupon pushing happening today. From a business perspective, essentially social coupons make long term sense if they are used to expose your brand to customers who would want to keep buying from you - which means you need to have a plan to convert the bargain-hunters into long term, loyal customers.
The group-buying industry is becoming a serious business and is expected to grow 138% to US $2.66 billion in 2011 and mobile commerce as a whole is expected to reach $31 billion by 2016, according to fresh stats from Forrester Research.
Small businesses are most of all often not equipped to handle the high pressures of daily deal coupon-driven traffic, and this volume challenge can prevent otherwise efficiently-run businesses from converting daily deal clients into brand patriots. GraphicMail has launched its turn-key mobile coupon program with a free mobile editor that lets you set up your promotions on a mobile page along with a QR-coded image, videos and advertising copy; pushing viewers via a link in an SMS to take interest in the rewards of using coupons. It is cheaper and faster to build than a mobile application or an entire mobile site, and consumer engagement can be measured instantly, even before the coupons are shared or redeemed. The best way to understand social couponing is to participate in it, and GraphicMail’s mobile tools make this a simple process.
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