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4 Lessons from Email Marketing Benchmark Reports

Benchmark email marketing statistics offer a glimpse into the broad performance of email campaigns across various industries and regions.

Senders can use the data as a starting point for evaluating and planning their own email efforts, monitoring trends and understanding the role of  best practices in driving results.

Industry benchmarks can be both a help and a hindrance, depending on how they are used.

One key point to realise is that the senders whose results are included in the benchmarks do not necessarily share the same audience, goals and email approach as you - which can make it frustrating when you're trying to pick a clear path forward through an overwhelming stack of data.

So now you're probably thinking: "If I can't make direct comparisons with benchmark statistics from my own industry, what use are they?"

There are actually at least 4 great learnings you can, and should, always take away from any benchmark report: 

1) Campaign Planning - If you're starting from scratch, benchmarks give you some rough numbers you can use to predict responses and plan budgets and your operations accordingly.

2) A Starting Point - Benchmarks give you a basic number to work with. They give you a quick overview of whether your results are within the range of normal expectations, or whether you're doing something notably right or wrong. For example, if your open rate is significantly below your industry's average, then you need to investigate why.

3) Trends - Benchmarks can alert you to broad changes and challenges in the bulk email marketing environment by tracking shifts through time; or differences between senders based on characteristics such as where they are located or what industry they belong to.

4) Insights - Many benchmark reports include very useful information on best practices, based on the authors’ expert understanding of the factors behind the benchmark numbers and trends. Data can be open to interpretation and it's important that you don't skim past the perspective offered by a professional.  


Remember these points the next time you read up on email statistics; but don't forget though that the best benchmarks around are those you produce yourself through your own campaign reports. These tell you whether you’re improving with time and how particular email marketing tactics have affected your results.

GraphicMail Launches New Client Support Pages

Are you looking for quick and simple solutions for those everyday email and bulk mobile marketing questions? Need to talk to one of our staff in person or do you want to get e-marketing fit by signing up for online training?

Our new support pages are a one-stop destination for solving all your hassles!

GraphicMail’s support section has been revamped with a new email marketing support landing page and easy-to-navigate help categories.

We’ve compacted everything you need in one user-friendly reference hub: direct lines to our support channels, our most popular video tutorials and the top 10 frequently-asked questions we get here at GraphicMail.

Helping customers is not just a job, for us, it's a way of life. All of our support is done in house so you can get in touch with the real email marketing experts and ask us anything.

If you're a new email marketer, GraphicMail has the tools and resources to help you start your first campaign and learn how to create messages that get results.

 

Live Webinars!

Learn more about GraphicMail and what we can do for you by attending one of our regular live webinars, or watch recorded webinars at your convenience. Live email marketing webinars offer comprehensive training and have open Q&A sessions.

Videos and Tutorials!

This page includes some helpful email marketing videos that showcase our features and tools. Within a few minutes you will by guided through newsletter creation step-by-step, and get some tips about how to use our advanced features.

Support FAQs!

Read our responses to the top 10 email marketing questions that users ask GraphicMail's sales and support teams most frequently.

If you're an existing GraphiMail client, you will find dozens of FAQs and many more product and marketing videos via our help-desk, which you can access through your account at any time.