There are no magic bullets in today's direct lead generation game. You need to do lots of things right to acquire a quality prospect, and then to nurture that individual into client-hood.
For starters, generating high quality, sales-ready leads is already a difficult objective.
To help businesses increase their valuable crop of highly qualified leads in today's digital commotion, GraphicMail has partnered with survey-based competition platform JustPlay, to connect brands to consumers via sponsored questionnaires.
Lead generation gets game
With email marketing campaigns, one seeks to provide the right message to the right people at the right time.
GraphicMail now offers lead-seekers a new and creative way to gather quality sign-ups, by making it possible for them to get email subscribers via sponsoring a competition on one of South Africa's foremost online lead generation websites, JustPlay.
JustPlay works by offering competitions for which users enter by completing an online survey. As a user clicks on the prize they want to win, the system randomly generates a conversational questionnaire through which the lead is qualified for the sponsoring advertiser.
JustPlay with GraphicMail
JustPlay, run by "chief of play" Gidon Alter, is a Johannesburg-based online marketing company compliant with the standards of the Digital Media and Marketing Association, and has used the platform to drive many highly qualified business-to-consumer leads for its clients.
"There are over 170 000 registered users on the site, with our database growing by around 400 new members per pay, approximately 80% of which play on a weekly basis. We customise each questionnaire in line with our clients' campaign objectives and use our expertise in driving them the right customers. Users have to be 18 or older to register, and most of them are in the 18 to 40 age range. When users register on JustPlay, they select the things they're interested in and we gear the questionnaires to that."
Alter further said that: "All the leads are provided to the advertiser exclusively, and are not shared with others. We also work to ensure lead quality by discouraging users from answering questionnaires if they're not interested in the sponsoring brand."
By partnering with JustPlay, GraphicMail is leveraging this powerful channel and helping to provide more pre-qualified, opt-in leads for consumer-based products and services to its clients.
Looking to grow your email list with GraphicMail? Here are some ideas on how to get more subscriptions.
Article originally published on Bizcommunity.