We've selected this picture-perfect email from Neo-Image as our client newsletter of the month for June:
GraphicMail client Neo-Image designs, manufactures and markets quality candle products and accessories for the commercial and consumer markets. Their products and services are distinguished from those of competitors' by use of state-of-the-art technology that permits them to deliver large and small production runs quickly and cost-effectively, while maintaining a high quality product at competitive prices.
Why did we pick it?
This eflyer was born to be shared on social networks.
The beautiful backdrop paired with the single call-to-action makes this a prime candidate for sharing on visual hubs like Pinterest (*notice the well-placed "P" widget*) - which is still the fastest growing social network of 2012.
Congratulations on an email marketing job well done and for sticking to the digital trends!
Keeping up with the times is one thing, but following trusted emailing best practices at the same time should always remain a high priority.
The risk here is that since all the email clients out there don’t conform to the same set of visual standards, images are often blocked by default, with image ‘alt’ text displayed instead. This means one should remember to populate the alt tags - for example, in this case, that the promo involves a sale of high-gloss candles.
Our suggestion would be to write a short, but appealing description of the picture that will encourage recipients to click the “display images below” button to view the eflyer properly.