GraphicMail South Africa - Digital marketing for everyone. Email, mobile, social marketing made easy and affordable! Email marketing tips, mobile and SMS marketing innovations, best practice digital marketing, email case studies and more!
Friday 20 April 2012
Tuesday 17 April 2012
GraphicMail launches new Reports section
Our Reports have always been a firm favourite among GraphicMail users.
Since almost every client we’ve spoken to during the past year has said they’re big fans of our campaign tracking tools, we thought it’s high time to give this section a face-lift.
And so, after many late nights at the office, we’ve just finished our revamp of the old ledger-like reports pages with a fresh look & feel and a few new additions that make it easy to breeze through and interpret your stats in greater detail than ever before.
What’s changed and what’s new?
Sleek new look - All the information you’ve become accustomed to seeing is now displayed in an easy-to-read visual layout. Your campaign metrics can now be studied via a number of colourful charts and graphs that are based on some of today’s most popular internet analytics tools.
Compare to your Industry - Check how your campaign results measure up to industry benchmarks gathered from across all national GraphicMail senders. This way you’ll know if you’ve got the edge or whether you need to make a few tweaks and fixes to keep up with competitors.
See subscriber Geo-location - Ever wonder where in the world you’re mailing to? Now you can see exactly where - by toggling the Geo-location view on your delivery reports.
On this page, countries within which your emails were opened in will be highlighted on the world map.
Learning more about where your subscribers are from enables you to segment your mailing lists and personalize your messages much better, based solely on their location.
View Recipient activity - Email marketing is all about engagement. In our previous reports and stats section it may have been a bit unclear how each subscriber is interacting with your mailers, but now we’ve recreated our recipient view page so that it gives you a precise and plain action-by-action breakdown.
To make it even easier to understand, we've furbished this feed with icons that show you a live streaming update when someone receives, opens, clicks a link in or shares an email.
Get browser, operating system and email client data - Have you ever made use of the inbox preview and seen what your email campaigns look like to your potential clients?
It’s very useful to know which webmail service or inbox software your subscribers are viewing your emails with. It’s also helpful to know what browser and operating system they’re making use of and whether they're checking their emails on a mobile OS.
An email newsletter on Internet Explorer looks different to the same one viewed on Firefox, for example, and optimizing for the small screen is not the same as for a desktop PC.
Once you’ve learned more about which of these your readers favour through our reports section, you can fine-tune your email newsletters to look their best on all those various platforms.
We’d love to hear your feedback, thoughts, and ideas about our updated reporting features. This is just the beginning of some of the powerful new data gather and analysis tools that GraphicMail will be offering you in 2012.
Monday 16 April 2012
Go SoLoMo with GraphicMail
“SoLoMo,” the latest online buzzword, is a combination of social, location and mobile marketing. It’s a quickly-emerging trend that everyone should have on their radar screens.
SoLoMo usually takes the form of mobile phone applications that combine social networking and location data.
The blend of these makes perfect sense, if you think about it: With the rise of smartphones and tablets that integrate geo-location technology to help users find what they want was close to where they are as possible, lots of online searches happening today have a local, real-time intent.
People everywhere are using their mobile devices to find stuff with the “right here, right now” mindset - which is what SoLoMo is really all about.
An example of SoLoMo would be a smartphone app that determines your location, suggests restaurants close by based on what kind of food you’ve been searching for. This can even extend to providing reviews and ratings for those restaurants or rewards for entering their premises or buying certain items off the menu, etc.
So, it’s all about giving people highly-targeted, context-rich communications.
How to Go SoLoMo
GraphicMail attended this April’s ad:tech advertising and technology conference in San Francisco and found that the emphasis was definitely on services that have had success by combining social, location and mobile elements.
Says Carlos González, representative for GraphicMail Mexico: “Ad:tech’s main focus was definitely on mobile, social and affiliate marketing, with location and SEO. Importance given on the presentation program regarding email marketing was secondary, though present during lots of talks as a valuable medium. The landscape of possible media (including, of course, social networks) is confusing, and big - good segmentation should be encouraged permanently, as well as content personalization. ‘Open collaboration’ and ‘innovation’ were words constantly echoed by most of the keynote speakers.”
Many marketing communications cloud services already aim to provide integrated products that can work via multiple platforms for their customers (like laptops, desktop PCs, tablets and smartphones), and bulk email marketing has been mentioned regularly as the strong backbone of current mobile and social developments.
GraphicMail already offers a number of tools (and has a few new ones in the pipeline for 2012) for marketers to tie social media, mobile technology and location data into their campaigns.
Want to increase your reach? Embed your email newsletters with social widgets and watch your campaign go viral as it gets shared across a number of social networks - all of which can be tracked and measured.
SoLoMo usually takes the form of mobile phone applications that combine social networking and location data.
The blend of these makes perfect sense, if you think about it: With the rise of smartphones and tablets that integrate geo-location technology to help users find what they want was close to where they are as possible, lots of online searches happening today have a local, real-time intent.
People everywhere are using their mobile devices to find stuff with the “right here, right now” mindset - which is what SoLoMo is really all about.
So, it’s all about giving people highly-targeted, context-rich communications.
How to Go SoLoMo
GraphicMail attended this April’s ad:tech advertising and technology conference in San Francisco and found that the emphasis was definitely on services that have had success by combining social, location and mobile elements.
Says Carlos González, representative for GraphicMail Mexico: “Ad:tech’s main focus was definitely on mobile, social and affiliate marketing, with location and SEO. Importance given on the presentation program regarding email marketing was secondary, though present during lots of talks as a valuable medium. The landscape of possible media (including, of course, social networks) is confusing, and big - good segmentation should be encouraged permanently, as well as content personalization. ‘Open collaboration’ and ‘innovation’ were words constantly echoed by most of the keynote speakers.”
Many marketing communications cloud services already aim to provide integrated products that can work via multiple platforms for their customers (like laptops, desktop PCs, tablets and smartphones), and bulk email marketing has been mentioned regularly as the strong backbone of current mobile and social developments.
GraphicMail already offers a number of tools (and has a few new ones in the pipeline for 2012) for marketers to tie social media, mobile technology and location data into their campaigns.
Want to increase your reach? Embed your email newsletters with social widgets and watch your campaign go viral as it gets shared across a number of social networks - all of which can be tracked and measured.
GraphicMail is also currently working on a new social commenting and subscription form solution, as well as a new reports & stats section with geo-location , device and browser data (among many other improvements).
With our email marketing platform you can learn more about your subscribers than you thought possible, and then segment your lists and personalize your messages based on their location. You can also use this data to catch your subscribers while they’re on the go - with our bulk SMS tools, or push them to your mobile site wherever they are via a link in a text message.
The possibilities are endless.
This is just the beginning of some of the powerful data gather and analysis tools that GraphicMail will be offering you in 2012.
If you’d like to keep up to date with these developments that can all serve to improve your direct marketing performance, sign up for our regular newsletters.
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