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We've selected this charming email from Gillyweed as our GraphicMail newsletter of the month for May:
The first thing caught our eye with this email was how effectively their social call-out was personalised.
Marketers often tend to place the links to their Facebook, Twitter, LinkedIn and other networking profiles in areas where readers might not notice them, or position these directly bordering large colourful photos or other elements that might obscure the icons.
What Gillyweed has done well is to design their own unique Seahorse-themed Facebook page icon that is very clearly differentiated from the rest of their content, and located in a space where it just can’t be missed.
The slender, single column-like layout also means that their newsletter should generally render well on mobile screens.
Any room for improvement?
One suggestion we would have is that they add a clearer call to action, with attention-grabbing clickable buttons in the body of the newsletter to take readers directly to the relevant product sections on their website.
The Joomla extension allows you to quickly add a newsletter signup form to your website, to help you easily get subscriptions to your email marketing contacts list.
What is Joomla
Joomla is one of the world’ s most popular open source content management systems. With millions of websites running on Joomla, the software is used by individuals, small & medium-sized businesses, and large organizations worldwide to easily create & build a variety of websites & web-enabled applications.
Let us know what you think about it – post a comment on this blog or a review on the Joomla user community.