Friday, 20 July 2012
Thursday, 19 July 2012
GraphicMail client fuelNYC is an online resource for artists based in New York City that offers a selection of open calls, grants, residencies, classes and more.
Why did we pick it?
Sending a newsletter that people read but don’t know or understand what you want them to do about is a very common email marketing mishap.
In this email newsletter, fuelNYC shows how to avoid that by showcasing a strong and obvious call to action, directly below their banner image. It’s really hard to miss, and given that this email had a 19% open rate, we’d say it paid off.
The use of their images could be great for giving incentive for email subscribers to engage with the brand beyond their inbox - by sharing these on popular visual social networks like Pinterest.
Any room for improvement?
It could be helpful to allow readers the social publishing capabilities within the newsletter, instead of forcing them to do it the long way round - by copying and pasting the URL for the browser version - for example.
fuelNYC could see some improved sharing rates if they included some social widgets directly in their emails, using layout and copy to call them out to their audience.
GraphicMail would advise to place unsubscribe links both in the header and footer of their newsletters, so that people who want to opt out can do so easily - instead of getting frustrated and reporting the email as spam.
Congratulations on an email marketing job well done!
Posted by GraphicMail Marketing Team at 04:13