Friday Corner: Death's Email Inbox

Famous Inboxes found here

Save Money By Cleaning Up Your Mailing List

As an email marketer you once might have woken up from that one bad dream: the horrible one where you’re finding out that you’ve been sending out your precious newsletters to a list full of outdated or fake email addresses.

Surely, there’s no bigger nightmare than wasting your effort and time on working with a list of never-opening recipients.

To make sure you can start dreaming of astronomic open rates again, GraphicMail has created a tool that allows you to clean up your list, so you won't keep wasting credits.

How are we able to do this?


With List Clean Up, GraphicMail connects directly to email providers to test and verify each address on a specified opt-in email list, cleaning out all the invalid addresses of recipients that will neither see your messages, nor contribute to your return on investment. It will help you save on bulk sending costs in the long run.

This way delivery rates will also go up, without you having to worry about losing valid recipients by mistake. GraphicMail will make sure that it doesn’t over-scrub your list. Besides that, the tool is totally voluntary and is just there to keep your list clean, should your deliveries and response rates start dropping.


Here’s how it works:

1) Log into your GraphicMail account and click on “Email verification” under the Lists & Contacts tab.

2) Select the list you want to filter, check out how much it will cost and purchase credits if needed (1 credit is charged per address) before submitting for verification.

3) Wait briefly for the process to complete. To make sure you don’t lose the old addresses, a new clean list will appear in your account without overriding the original.

4)    Download the detailed verification report in PDF format for a full run-down on the results. This report is available for up to two days after your list has been scrubbed.

A clean list is the key to effective email marketing. Save money by finding out who’s really receiving your communications.  

This new feature can be found in all South African GraphicMail accounts, starting tomorrow, the 2nd of August. Our other markets, including the USA, will be getting it soon.

Make sure you try it out let us know what you think!

80 New Free Email Templates from GraphicMail

We’ve just added a whole bunch of email newsletter templates, boosting up our library to almost 400 free templates!

And who knows, if you switch up your newsletter template to one of our latest, it may just help revitalize interest from readers who don't get excited by seeing the same old design anymore.

For this update, our focus was on creating some templates for categories that we felt were a bit sparse within the library, summing up to a grand total of 80 new templates.

Some of the main categories that we've made additions to are:

• Arts & Entertainment
• Business & Technology
• Food & Wine
• Health & Wellness
• Holiday Mailings
• Hospitality / Travel
• Real Estate
• Retail

.... and many others.


Since we know that more and more people are checking their messages on-the-go these days; some of the free email templates have been designed and built to work beautifully on mobile devices:

The two we show here are among many that are perfect for getting your message across effectively on the small screen.

We've done all this hard work in testing that every one of them will render on different devices without having issues, so you can rest assured that your mobile subscribers are seeing precisely what you want to show them.  

If you prefer a crisp, clean template for getting serious news to serious people, we've got something new for you too: 

Check out this slick Corporate Newsletter design that has a large space for custom header and has been made especially easy to re-brand.

The 3 and 2 colomn layout already includes spaces for Images and a URL link for each section.

As always, you can easily modify any of these designs in our 2011 Editor to fit your branding needs, while still retaining a nice design that will hold together across the whole landscape of email clients.

These few templates are just the proverbial tip of the iceberg. We’re always working to hand-craft great new additions to our selection as time goes on, so keep a close watch on our blog until we can give you a shout about the next update.

We're always on the look-out for designers who can create new templates for us. So If you've got one that you'd like to show to us, submit your custom newsletter template design to us.

Credit goes to our team members Warren Hiebner, Clint Eksteen, Bilal Kahn, Roland Alonso, Torianno Topley and Nathan Gaffley from GraphicMail for all helping to build and test these awesome new templates.